Brazil is known for many things; the constant warm summery weather, beautiful beaches, great BBQ, amazing music, football, and of course their gorgeous women. Supermodels like Adriana Lima, Alessandra Ambrosio, Gisele Bündchen, and Ana Beatriz Barros all hail from Brazil and are international sensations. Culturally there is a lot of importance put on woman’s’ booty. A large well-shaped booty is very desirable their and across the world too. The Miss BumBum contest runs every year to find the woman with the best booty.
The contest doesn’t just let anyone in either, there are conditions and standards to be met. For example, butt implants are not allowed. The competition is not about who has the most money or knows the best plastic surgeon but who was born with and maintained the best butt.
A Popular Pageant
The pageant is hugely popular in Brazil and receives a huge number of votes from the Brazilian public as they support their favourite contestant. And it’s not hard to understand its appeal. Some of Brazil’s most beautiful girls parading in skimpy clothing showing off their butts.
This Year’s Winner
The 2016 Miss BumBum title was awarded to contestant Erika Canela. She is a medical student from the Brazilian state of Bahia. Perhaps medicine will just have to wait for this smart beauty as she becomes an overnight Brazilian celebrity.
Erika Canela is also the first black women to ever win the contest adding some diversity to the list of Miss BumBum winners. After her win, she says “Being black is fashionable, I am very happy. I show the Brazilian beauty,”.
Calena is not just a pretty face nor just a pretty butt. As many Brazilians are, she’s a great dancer too. She danced a Samba performance during the performance. “I did not expect to win, I was very surprised, I’m very happy. I thank my mother, who voted for several dawns,” she said.
Never a Smooth Run
The event, however, never goes off without a hitch and 2016 was no exception. The event was held in São Paulo. Two of the contestants questioned their competitions authenticity, and accused each other of cheating. One was accused of implants, and the other of bribery.
A Real Prize
Canela won a prize of about $14,900 equivalent in prize money, additionally she earnt a modelling contract. Along with the fame she just earned overnight, she’s also expected to earn around $22,000 in endorsements deals. Adding all those prizes together, it’s not a bad haul.
Queen of Instagram
The Miss BumBum contestant receives an average of 14 million voters and very many more viewers every year. With all that fame Canela has just attracted, she just opened up and Instagram account that has over 196,000 followers of her butt.
A Dream Come True
Canela the Bahia beauty didn’t think she would have a future in modelling but now, that has opened up a whole new bag of possibilities for her. “I can’t believe it. I never imagined it would be me. I’d decided to give up modelling and go and study medicine. But now this has changed everything. I’m ecstatic,” she admits.
Brazil is historically a very Catholic country, and its religious Catholic community do not support the contest. In fact, the competition drew criticism from the large Catholic community. Marketing for the event didn’t help to calm the religious population down.
Similarities Between the Pageant and Religious Art
The event’s founder, Cacau Oliver supported the marketing and drew parallels between her event and the art. “It reminded me of the Last Supper. It was where Jesus was betrayed by Judas, because of jealousy, and, like it or not, the woman with the most votes is also the target of jealousy,” explained Oliver.
Jealousy Between Contestant
“She is at the center, and the other girls will want to crucify her because she got more votes than them.” While there is surprisingly definitely some logic in Cacau’s thinking, it undoubtedly rubs the Catholic community the wrong way. But all press is good press.
Canela is Ready
Canela is ready and eager for her yearly role as Miss BumBum. “I’m not taking this role lightly. I promise I’ll represent Brazilian beauty to the best of my ability, with all the hard work and dedication that the title deserves. This is the first of many conquests,” she said.
A Great Opportunity
Despite all the controversy surrounding the pageant it is still a great equalising opportunity. Brazil is a country that has been spread rampant with poverty and resulting crime waves. In such environments opportunity can be scarce to say the least.
The Equalising Factor
Even being smart or having true talent can not be enough some times. It often, in these situations simply comes down to luck. A contest like this, and the associated prize money can completely change the life of a small town girl, completely changing her life trajectory.