The world’s most expensive potato chips, priced at $56 for a box of five, recently went on limited sale and immediately sold out.
In an effort to create “the world’s most exclusive chip” to complement its premium line of brews, the brewery partnered with the Swedish National Culinary Team, according to Adweek. The chips, which used the recipe especially concocted by chef Pi Le, were reportedly individually handmade by a chef.
“All of the chips have been made by hand,” chef Pi Le was quoted as saying. “It took a delicate touch, a finely honed sense of taste and time to ensure that each chip would achieve a perfect balance between the various ingredients.
“The taste is a very Scandinavian one. Most people recognize potatoes and onions, but what stands out is the quality. All of the ingredients are of a stature that not many will have tried before. These chips are an excellent accompaniment to craft beer, or simply enjoyed on their own.”
The crisps were a hit despite its exorbitant price — the initial batch of 100 boxes was immediately sold out upon launch last month.
Brand manager Marcus Friari said in a statement: “We’re passionate about the craftsmanship that goes into our beer. At the same time, we felt that we were missing a snack of the same status to serve with it.’
“A first-class beer deserves a first-class snack, and this is why we made a major effort to produce the world’s most exclusive potato chips,” he added. “We’re incredibly proud to be able to present such a crispy outcome.”
The project was part of an ad campaign devised by Swedish agency Abby Priest, a firm known to specialize in creating wacky stunts.