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Cartier’s Motto: Diamonds and Gems on Everything for the Ultra Rich

For nearly 175 years, Cartier’s name has been a symbol for opulent wealth and high status. The London-based jeweler comes from humble beginnings, but they’ve worked their way to the top of the luxury goods market. In fact, it’s not Cartier’s penchant for gluing rubies on anything that will sit still for it, but instead their willingness to innovate, which has caused them to grow into a worldwide brand.

Cartier: Putting Diamonds on Pretty Much Everything Since 1847


There aren’t too many other jewelers with Cartier’s reputation for decadence and quality, and it’s a reputation that they’ve certainly earned. In fact, some of the most glamorous, over the top pieces have been put on public display recently. The creatively-named Denver Art Museum’s exhibition features some of Cartier’s greatest hits from the 20th century, and people are lining up to see them all.

One striking piece shows off a huge emerald, making it the centerpiece of a diamond and gold necklace. Owned and worn by the Countess of Granard, it’s literally fit for royalty.

20131209_104141_FE10STCARTIER3In fact, many of Cartier’s pieces have been worn by royals over the years. The Duchess of Windsor commissioned a brooch in the shape of a flamingo, detailing the bird with opulent gemstones.

LONDON, ENGLAND - SEPTEMBER 23: A Cartier flamingo diamond clip from 1940 estimated at £1,000,000 - £1,500,00 is displayed at Sotheby's on September 23, 2010 in London, England. The Jewels of the Duchess of Windsor collection will be auctioned in London on November 30, 2010. The collection, originally auctioned in 1983, comprises 20 pieces owned by Wallis Simpson, The Duchess of Windsor. (Photo by Peter Macdiarmid/Getty Images)

Incredible timepieces are another thing that Cartier’s is famous for. This striking clock, with an Egyptian motif done in mother of pearl and lapis lazuli, was purchased by Mrs. George Blumenthal in the 1920’s and lent out to the museum for display.


It’s not just the latte-sipping museum crowd who is excited to see what Cartier can do, though. At this year’s SIHH, a Geneva convention for luxury watches and high-end jewelry, Cartier stole the show. As you might expect, their watches were brilliantly designed, absolutely packed with precious gems, and crafted with an attention to detail which sets Cartier apart even from other world-class jewelers.

Twinkling Diamonds and Gold Panthers

29917One of the innovations that the jeweler put on display was their Serti Vibrant gem setting. This setting, which is completely unique to Cartier, makes every carat count by moving the gemstones on the watch face slightly. A vibrating watch sounds silly, but just take a look at the way that the facets of each diamond catch the light and twinkle.

Cartier Serti Vibrant Watch Wrapped in Diamonds

Cartier’s SIHH showing wasn’t all technological tricks, though. Their new Metiers de Art line of men’s watches were much more traditional, but still stunned spectators with their over the top use of gemstones and incredible craftsmanship.

One of the big favorites with the crowd was Cartier’s Reversed Tourbillon — available today for just a bit more than $122,000 — flipped one of their most popular men’s watches inside out.


Another piece that Cartier showed at SIHH features a pair of leopards on the face, rendered in delicate gold filigree and accentuated by dozens of carats worth of gemstones.


If You’ve Got It, Flaunt It

Wearing any of these Cartier watches sure does make a statement. In a world where every broker and businessman has a gold Rolex, Cartier offers a way for people of exceptional taste and wealth to let the nouveau riche know that they’re a step behind you. If you’re at the top of your game, or just willing to sell your house in order to buy a watch, Cartier has proven time and time again that they’re the brand to buy.


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